ICON OF THE WEEK: Hon. Crusoe Nosayaba Osagie (READ ABOUT HIM)
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ICON OF THE WEEK: Hon. Crusoe Nosayaba Osagie (READ ABOUT HIM)

Crusoe Nosayaba Osagie is an ace journalist and communication expert, and was the immediate past Special Adviser on Media and Communication Strategy to the Edo State Governor, Mr. Godwin Obaseki. He was reappointed on September, 28, 2021 as Special Adviser to Governor Godwin Obaseki on Media Projects.

Osagie has worked as a media, PR and advertising adviser to multinational companies, including the Dangote Group.
Notore Industries Plc; The Biostadt Company (former Syngenta Lta): First Force Ltd; Dele Oye and Associates, among others.

Crusoe Osagie has over 20 years experience in Media industry covering different beats ranging from Business, Energy and was in charge of Agriculture and Industry desk at THIS DAY newspaper before getting role in Obaseki’s administration.

Crusoe Nosayaba Osagie has justified his appointment by displaying high level of competence, resourceful, doggedness, resilience and commitment to Governor Godwin Obaseki. Crusoe is not just an ace journalist in the corridor of power but a firebrand Communication Strategist adding value by effectively projecting programmes and policies of Governor Godwin Obaseki.

He deployed all his arsenals and media network to ensure Edo State Governor get favorable and balanced coverage across media platforms within and outside Nigeria amidst deliberate misinformation/disinformation by Obaseki’s foes.

In the Public Relations Circle, Good performance + adequate publicity = PR, and Obaseki is getting governance right while Crusoe Osagie on his part giving all the governor’s programmes/policies adequate publicity. Crusoe made it difficult for Obaseki’s political enemies to spread unintelligent and falsehood about the current administration in Edo state.

He is always promoting achievements of Obaseki, defending him when necessary, correcting misconceptions about the governor’s personality and analysing government policies.

Interestingly, the intrigues and drama that surrounded reelection of Governor Godwin Obaseki gave Crusoe Osagie opportunity to showcase his mastery of Political Communications. He stood firm by the governor during the storm period and political detractors run for their money as well as dwarfed per second propaganda from opponents.

Furthermore, the Media Strategist deployed his technical skills of communications, political acumen and a healthy dose of street smartness to sustain engagement by keeping Edo’s issue on the national space and sending Obaseki’s messages of hope to the grassroots. He usually turn bad press to opportunity to clearly promote achievements of his principal. Throughout the electioneering campaign, he ensured that Governor Godwin Obaseki messaging stays active on all media platforms and by all means.

 Effective professional communication of Governor Godwin Obaseki’s achievements and MEGA (Make Edo Great Again) manifesto contributed immensely to impressive performance of PDP during just concluded Edo State governorship election, no doubt.

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